Affiliate Program

Join the Fruity King affiliate programme and partner with us to promote a trusted UK-facing online casino brand. We work with publishers, streamers, affiliates and wider marketing partners to deliver a reliable route to monetise gaming audiences. We handle the operational side so partners can focus on traffic and conversions.

Our purpose

We created the programme to build long-term partnerships that drive sustainable value for both parties. Our aim is to convert engaged players and keep them active by offering a clear, compliant proposition tailored to the UK market. We value transparency, fair dealing and straightforward commercial terms.

Partnership benefits

Partners gain access to a UK-regulated, GBP-denominated casino proposition with mobile-first creative and a large selection of popular games. We support a wide range of partner types, from content sites and comparison portals to live streamers and social channels. Benefits include personalised onboarding, marketing materials adapted for British audiences and a partner-first approach to resolving queries.

Commission structure

We offer flexible commercial models to suit different traffic profiles and business goals. Options include revenue-share, CPA and hybrid arrangements, all structured to reward genuine player value rather than short-term volume. Exact rates and tiers are agreed during onboarding and reviewed periodically to reflect performance and compliance requirements.

Tracking and reporting

Partners use a secure affiliate dashboard to monitor activity and earnings in near real time. The dashboard provides clear metrics on clicks, registrations, deposits and active players, helping you optimise campaigns and creative. We prioritise accurate attribution and transparent reporting so partners can trust their performance data.

Marketing tools and support

Our team supplies UK-appropriate banners, landing pages and tracking links that fit desktop and mobile placements. Creative is refreshed regularly and can be localised where needed. Dedicated affiliate managers offer technical support for tracking, advice on campaign optimisation and assistance with compliance questions to keep your marketing within UK regulatory expectations.

Long-term cooperation

We look for partners who want steady revenue and professional collaboration. As a long-term partner you can expect regular commercial reviews, tailored offers for high-quality traffic and a prompt, structured approach to payments and reporting. To discuss partnership opportunities or request more details, contact our affiliate team at [email protected].