User Privacy Policy

This Privacy Policy explains how we at Fruity King collect, use and protect your personal information when you use our site and services in the United Kingdom. We take your privacy seriously and aim to be clear about what data we hold, why we process it and how you can manage your privacy choices.

Types of data we collect

We collect information you provide directly and data generated by your activity on our services. This helps us operate accounts, process payments and keep the platform secure.

Personal data

Personal data includes your name, date of birth, contact details, postal address and identity documents needed for age and identity verification. We also store account credentials and communications you send to our support team.

Technical data

Technical data covers device identifiers, IP address, browser and operating system, log files and interaction data such as pages visited and time spent on the site. This information helps us maintain the service and detect unauthorised access or fraud.

Transactional data

Transactional data includes payment method details, deposit and withdrawal history, bet and game activity, bonus usage and any responsible gambling settings you apply. We record these details to comply with legal obligations, prevent money laundering and resolve disputes.

How we use your information

We use your data to open and manage accounts, verify identity and age, process payments, provide customer support, prevent fraud and comply with legal and regulatory requirements. We also use anonymised or aggregated data to improve site functionality and security.

Data protection practices

We protect your information using access controls, secure servers and industry-standard encryption for data in transit and at rest. Access to personal data is limited to authorised staff and third-party providers who need it to deliver services. We retain information only for as long as is necessary for the purposes set out or as required by law.

Cookies and tracking technologies

We use cookies and similar technologies to remember preferences, enable core site functions, analyse site performance and deliver relevant content. You can manage cookie preferences through your browser or the site cookie settings. Third-party analytics and advertising providers may also set cookies when you visit.

Your rights

You have rights over your personal data, including the right to access, correct or request deletion of information, and the right to object to certain processing. You may also request restriction of processing and portability where applicable under UK data protection law.

Access, correction and deletion

To request access, correction or deletion of your personal data, contact our data team at [email protected]. We will respond within a reasonable time and may ask for proof of identity before actioning your request to protect account security.

Information sharing and third parties

We share data with payment processors, identity verification providers, responsible gambling services and other trusted partners for operational, compliance and security purposes. We may also disclose information where required by law or to protect our rights and users.

Privacy policy updates

We may update this policy from time to time. When changes are made we will publish the revised policy on the site and, where appropriate, notify you. Continued use of the service after an update indicates acceptance of the revised terms.